[TeMPOraL]

Why would they if they can still not pay and get ads, which hurt less short-term (spending money can feel like losing hit points), and can be ignored either through effort or an ad blocker? Ten times more so if you still are going to show them ads.

You want people to pay, make them pay. If you worry about ad-driven competitors, then maybe this should serve as a good argument to advocate instituting regulations against funding services with ads.