[wokwokwok]

Yes, and the companies who are making products which are actually good own the whole ecosystem, end to end, like google and Facebook, and will be almost totally unaffected by this change or future changes.

It’s everyone else who makes click bait ad spam that will suffer; and frankly, why should we care?

Gmail isn’t going to disappear.

Kotaku or TechCrunch might... or maybe some of those spam cooking sites. ...but, seriously? The whole internet exist because of personalised tracking > big marketing spend?

Come on.

You’re vastly overstating the case here: yes, there would be some impact, no it wouldn’t really make a big difference at this point.

Maybe if you go back in time, it would, but you can’t, so it’s a mute point.

What’s important is where we want to go from here, and personalised ad tracking driving content farms of fake cooking videos isn’t really the ideal “endstate” for the internet imo.

...even if some spammy companies I don’t like end up going out of business, along with some companies I do like.