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by saagarjha 2497 days ago
> Non-contextual advertising still exists, but it's perceived as less effective, so there's a lot less money in it. I don't know if that perception is correct, but I do remember back when a common complaint from people was that the ads they saw weren't relevant to them.

As far as I’m aware, the current state of advertising is people either being too creeped out by ad suggestions to buy anything or still feeling like they’re getting bad recommendations.

3 comments

Back in May I was looking for a new apartment. Via what’s app I requested the agent ask the landlord to put window restricters on the windows as they do not have window grills.

I never googled it searched or said anything in Facebook. Since the day after I requested this from the agent. I’ve had window restricters and grills show up in Facebook advertising.

I find it creepy that what’s app is meant to be private and encrypted when clearly it’s not.

> As far as I’m aware, the current state of advertising is people either being too creeped out by ad suggestions to buy anything or still feeling like they’re getting bad recommendations.

Given the massive revenues that advertising generates, how could you think this judgement (which I'm sure accurately reflects how _you_ feel) applies universally?

There's an old saying in marketing that half of your advertising money is wasted, you just don't know which half.

It's entirely possible for most people to find advertising either useless or creepy and for significant amounts of advertising revenue to nonetheless exist. And even if ads work some small fraction of the time, they can still be genuinely profitable for the advertisers.

For me, absolutely.