[brettz]

There is still massive stigma around consuming porn. Less than half of Americans think that watching porn is morally acceptable. https://news.gallup.com/poll/235280/americans-say-pornograph...

Brands don't want to be next to content that has that stigma.

[asdff]

The people with that stigma aren't going to be looking at that content anyway.

[brettz]

They think it's immoral but they definitely still look at that content. For advertisers it's about brand perception and not appearing next to immoral content.

[Freak_NL]

No, but they will gladly indulge in a bit of pitchfork-and-torchery when someone shares a screenshot on Facebook of a Proctor & Gamble ad for baby powder next to a young woman with pigtails and tube socks in the questionably named 'teen' category getting spit roasted.

[mijamo]

Oh yeah, nobody would do something they say is immoral, especially when it comes to sex.