[asdfasgasdgasdg]

> because no competitor (Bing/Yahoo, Yandex, Baidu) can afford to compete in EU countries

You're saying that Google syndicators value a unit of traffic more highly than Bing/Yahoo/Yandex/Baidu do? That does not seem especially likely to me. Perhaps in some small countries, but I would be surprised if Bing, Yandex, and Baidu don't bid in e.g. France, Germany, etc.

[throwaway2048]

The value goes beyond a unit of traffic alone if you can use it to help maintain an effective monopoly, as opposed to trying to compete with one.

Its the very definition of what makes a monopoly dangerous, the ability to outspend any competitor and force them out of the market.