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by rxhernandez
2506 days ago
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> people want to signal status People are biological animals first and humans at a distant second. It's short-sighted to so brazenly dismiss the long term effects of periodically associating a brand with the strong feelings that come with an orgasm. |
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Sorry, you are mostly wrong here.
Let me present you with example of an ad targeted to 50+ very rich audience. This is an ad directed by Cohen brothers ("Big Lebowski", "No Country For Old Men", etc) advertising Mercedes AMG Roadster and shown during SuperBowl -- https://www.youtube.com/watch?v=exxaJrtH2kg -- and pay attention to a punchline -- "still looking good". Pure signaling for an older folks.
This may sound illogical, but most people who buy "signaling" products (such as Mercedes AMG Roadster) are in +40 y.o. cohort. They got money to spend, unlike millenials who can only signal status while choosing craft beer on Friday evening.
Also, your guess about me living in my "pristine little bubble" was too personal, tbh, but I'm fine with that. No offense taken here.