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by afturner 2499 days ago
This paints a pretty clear picture: https://trends.google.com/trends/explore?q=tumblr&geo=US
1 comments

Does it? This seems to indicate that the site has been declining since 2013 and that the policy was more of a "final straw" type factor
To your point if we look at the last 5 years:

https://trends.google.com/trends/explore?date=today%205-y&ge...

I will say though that the "final straw" dropped interest by half overnight.... so it certainly was detrimental but they certainly where losing interest over time.

It had been slowly declining for some time, sure. Then it suddenly dropped by well over 50% in a month and stayed there. That seems clear enough.
or it stopped growing through google discovery, but its core base had it bookmarked, visited it through autocomplete, or used the app. google search results going down doesnt necessarily mean active users went down.

App store bans and country bans should be better indicators.