[protomyth]

I gotta wonder about this and their relationship with Apple. Apple can't really use it because they also have a large ARM presence and Intel isn't going to give it to ARM. Heck, Microsoft is in the same boat. Who exactly is going to be able to use this? set-top boxes?

[wmf]

It's never a good idea to tie yourself to one DRM provider. Assuming that Apple wanted hardware DRM support (which they don't seem to care about), they could use Intel DRM on Macs and TrustZone on ARM.