[steveklabnik]

Here's the key: you stop selling content, and you start selling something else.

It sounds very zen, but it's Steve Jobs' opinion:

> "We're going to fight illegal downloading by competing with it," said Jobs. "We're not going to sue it. We're not going to ignore it. We're going to compete with it."

[chc]

But Apple does sell (and rent) content. I'm confused. Jobs' quote even seems to say that — they plan to sell content and sell it well.

[steveklabnik]

Nope, they sell convenience.