[nickjr]

Are you insinuating if I intentionally didn't place the adsense in a separate div with additional css settings and that the current implementation was intentional ad placement? Then yes it was intentional, you use a heatmap algorithm when building my gui's that shows me where attention is for starters so the data to move forward on it was a no brainier but how many pixels up etc impacted revenue by 15%! Still testing that element out.

[dansingerman]

I am making the point that if you blindly optimise for certain outcomes (e.g. ad clicks) you may not actually be getting the desired behaviour you want (users clicking ads they are interested in with the possibility of completing a transaction)

If the CTR is too high or completion rate is too low, you are likely to be banned, no matter what the Adsense TOS say. See this thread for comparison: http://news.ycombinator.com/item?id=2049105

[mootothemax]

OK, so when the page resizes and the mouse cursor is left hovering over the adsense ad, some people click without realising and get taken to the advertiser's site. Really, quite often my mouse is exactly over the ad's title. If this isn't against the adsense T&Cs then well done.

[nickjr]

It get's left hovering over the ad based on the amount of content wrapped on the page. Some sayings are larger and it's downward and goes with the flow of the content others are shorter and the ads shouldn't be placed the same way a longer sentence would.

Nothing in adsense TOS says that doing that is wrong.

[mootothemax]

Great! I'm genuinely happy for you :)

The reason why I keep asking about adsense TOS compliance is that if you get banned for click fraud, you don't get to keep all of your earnings to date - Google can and will not pay you for anything that isn't in your bank account, trust me on this ;)