[emilfihlman]

I though about that, too, but that's not any different from using AWS specific services. I actually now realized why they use bloody annoying different names: it's free marketing when someone writes about how they implemented stuff instead of having a generic name.

[robocat]

Different names are alto useful for negatives. Someone writing about an issue with their CDN is far less useful than saying the issue occurs with Akamai.

In general I like to see brand signals: if someone I respect mentions that they use Cloudflare, that is useful information, even without further details.

Unsolicited mentions are usually useful, it's just sneaky paid advertising is bad.

[emilfihlman]

>it's just sneaky paid advertising is bad.

Not possible to detect under these circumstances, then.