[antonioe]

The answer to your question is how much they are will pay.

Also you're in a curious position because if they have filed a Trademark on their name (in US at least not sure about UK) they can file a trademark dispute.

If you came to me and said you were squating on my TM I'd start legal procedures.

Now if they don't have a TM ... Maybe convince them to do a profit share if this new domain rockets them to new search levels. Exact domains have a much higher SEO value. So in truth it could be a win for them. I'd reach out to who ever does their SEO and let he/she be your advocate.

[Lewisham]

Well, TM is not an issue because the domain name is my actual name, so I wouldn't lose a dispute over it.

I didn't ever say I was squatting, all I have done is said that I own this domain, it is mine, I get your email, and I forward it to you because I am nice. I would rather this problem go away for us both, but I am not willing to hand over a domain for less than its value to me.

[ljf]

For UK laws see my link above, interesting - and not what I would have thought.