Andy from Tettra here. We recently made all our metrics public using Baremetrics. We're very transparent internally and decided to be transparent externally too. You can check out our metrics here: https://tettra.baremetrics.com/
The honest answer is that when we asked ourselves the true downsides of people outside our company knowing our numbers, we couldn't really think of any that were actually that detrimental. Sure, potential investors or acquirers are now going to know how we're doing, but they'd find that out in due diligence anyways.
The thinking for why we made the decision to share is that it helps us with marketing because people want to follow along with our story. It also holds us more accountable because we're building in the open, similar to a public company. We get a lot of people who reach out that want to work for us or partner with us because we share so much. Happy to answer more questions if folks are interested.
Thanks Andy, do you think this makes sense for B2B and B2C companies to the same level? Do you think there are certain product categories which do not fit into the model, i.e less developer focused?
The honest answer is that when we asked ourselves the true downsides of people outside our company knowing our numbers, we couldn't really think of any that were actually that detrimental. Sure, potential investors or acquirers are now going to know how we're doing, but they'd find that out in due diligence anyways.
The thinking for why we made the decision to share is that it helps us with marketing because people want to follow along with our story. It also holds us more accountable because we're building in the open, similar to a public company. We get a lot of people who reach out that want to work for us or partner with us because we share so much. Happy to answer more questions if folks are interested.