[nlh]

“This comes off as desperate”

I think this is exactly wrong. This kind of response is what people often fear when it comes to self-promotion. And it certainly may be what you fear (but I’m not you so I can’t say for sure), but I can assure you (and others out there) that it is not desperate to look after your interests and make sure the hard work you do - visible and invisible - gets recognized.

What I think you’re saying is addressed by the author in her post - that good work will automatically be recognized on its merits alone and that it’s desperate to go above and beyond that.

And in many companies this is the case (and has been since work began). But the author’s whole point is that it is actually ok - and not desperate - to make sure your work gets recognized outside the scope of the normal “big projects get visibility” way things often work out.

[realshowbiz]

I respectfully disagree. I think good work and humility speak for themselves.

[afarrell]

This is why companies never spend money on advertising.