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by throwaway1748
2506 days ago
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This is great data, but missing one crucial piece: how much reach did each candidate achieve given their spend? Both what they directly paid for with the ads, and then what the ads achieved organically beyond the spend. My suspicion is that Trump, by being outrageous, realizes far cheaper effective ad rates (i.e. when you factor in both paid & organic reach) than any other candidate. |
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