[the_gastropod]

Absolutely! I think you hit the nail on the head. I went to an Israeli restaurant the other day, and (I'm guessing?) all the meat was kosher (read: expensive). Their menu prices seemed to be exactly how they should be. Vegetarian options were in the ~$7 range, and meat dishes were in the $35 range. This kind of pricing still makes meat dishes accessible to anyone that wants them, but gently nudges behavior in a more sustainable direction.

[TheBeardKing]

I hate when I go to Qdoba and the same bowl with Impossible meat is $9.99, while beef or chicken is $7.99. So now I have to pay more and eat less healthy?

[saagarjha]

I’m sure the vegetarian bowl without meat substitutes is cheaper.

[uxcolumbo]

Can you point me to some sources that say plant=based meat is less healthy than animal based meat?

[TheBeardKing]

Nutritionists vary on the following aspects, as the research isn't definitive, so I'm not going to give an opinion, just list the facts: the new meat alternatives have less protein, more sodium, more carbs, and more saturated fat. Take that as you will.