[hannob]

Local perception versus global reality: Meat consumption is still growing.

This can easily get clouded if you live in a place where you feel a new vegan place opens all the time. But this is very unevenly distributed. The UK is a place where vegan eating is strong, likewise Germany, Sweden and certainly a few other places. But even in very similar countries also in middle Europe - e.g. Denmark, France - vegetarianism is still very unusual.