[yulaow]

honest question: do you think there was a moment in the history of facebook in which it was ethical, excluding the very beginning period?

[hoseja]

The very beginning? Doesn't the famous Zuck quote put even that into the scummy period?

[thecupisblue]

Well depends on what you define as the beginning period. I'd pinpoint the shift from 'ethical-ish' to 'unethical-ish' at about the time they changed feed from 'friends' to 'relevant for you' which is basically 'what our bidders want you to see'