[Spooky23]

They needed a fancy word to attract and anchor the ridiculous investments made. This area has attracted so much attention, it has become an overlay IT organization that demands a lot of care and feeding. Nothing escapes the cyber-amoeba... even sleepy areas like asset management need expensive cyber tools and expensive cyber people.

Think of it like front end web development in the 90s. Webmasters ended up with a lot of independence and cash, because the company had to get on the information superhighway.

[staticassertion]

This is way off, the security community at large rejected the term cyber for years, but it was necessary to play ball with govt. That's it. The fact that vendors now leverage the word is irrelevant, that happened way later.