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by ken
2510 days ago
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More analytics. I feel like these are an admission that you are unable to judge quality in any meaningful way, so you're just going to go with what's popular today. If I look around the products I own, and especially the ones I enjoy and find useful, I don't see very many which could have been arrived at by the wisdom of the crowds. You're not going to create a car that way, or a bicycle, or an iPhone. That's just not how products are created. What exactly does one do with the knowledge that "Axe throwing" and "Gut health" searches are way up this year? "Stay in touch with the world beyond your bubble" sounds rather vague, and the sort of thing I could get by going on Twitter once a week. |
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I think the products that have step function level effects on society are the sum of many smaller trends.
We've found that these trends, however small or large, tend to highlight the bigger picture around how the consumer world is evolving.
Like you point out, axe throwing is not very interesting on its own. But when you take a closer look, axe throwing, escape rooms, etc. are rising to fill the need of real life social experiences that can't be easily replaced by companies like Netflix as the more digitally replicable social experiences like movie theaters decline in popularity.
Our customers - founders, investors, product people, marketers, etc. - tell us that this deeper understanding of how and why the world is changing is useful to them.
And separately, while there are indeed a small number of products that have a disproportionately large impact on society (like the ones you mentioned: car, bike, iPhone), our economy is also largely dependent on the inverse - a large number of products that individually have a small impact on society - many of these are products we use and consume day to day like toiletries.
The growth of products in these potentially less impactful categories can still sometimes highlight a meaningful shift in society and we at Glimpse think it's worth talking about.
Hope I answered your questions!