[natvod]

This part struck me as well:

> But, no, the main constraint on MoviePass’s growth seems to have been the actual production of plastic prepaid credit cards, which it couldn’t print fast enough:

Given how much money they were losing, it wasn't possible use digital cards that could be added to phone wallets? Or am I missing something here?

[phonon]

Yes, the primary way to use the service was with a MoviePass credit card. From the theater's point of view, it was just a regular credit card. MoviePass eventually wanted to move to direct ticketing, but they made enemies of the major theater chains do their aggressive and unsustainable business model.