[dwild]

> They don't know what TLS is and they don't know what the prefix is, but they do know the difference between "google.com" and "avs.net".

Sure but hiding www won't make google.com or avs.net more obvious.

This is an example that I wrote in another comment.

    Before the change: www.google.com
    After the change: google.com

    Before the change: google-secure-payments.google.via.net
    After the change: google-secure-payments.google.via.net

In the past, I guess the second URL would have included www at the beginning.

The dangerous one didn't change... the not dangerous one did change but doesn't matter really. They are just as similar.