[goatlover]

If it's a traditional website and not an app, then I'm totally fine with it reloading every time you navigate to a new page or submit a form. Modern servers and browsers are plenty fast for full page reloads, as long as there isn't anything extra slowing down the load or rendering.

[onion2k]

Most people say they are, but when you actually measure it you find engagement metrics are better for SPA sites, especially for ecommerce and social. Quite simply people spend more money if they can click fewer times. And thus we have things like infinite scrolling and ajax.

[pseudalopex]

Engagement metrics measure what people do. That may not be what they want.

[simplecomplex]

Care to link to those measurements ?