[JMTQp8lwXL]

So when there isn't a template to do what you need, you have to know CSS and HTML, and must code yourself. The premise is "no-code". The uniqueness of this editor is it's ability to play nicely with anything you write yourself.

[davidivadavid]

Nope. You don't have to code anything. That's the whole point. If you don't have a template, you start from a blank page and you build it using the GUI.

[JMTQp8lwXL]

My original discussion point (top-level comment) was that feature alone doesn't sound like much of a differentiator from other WYSIWYG web builders out there.

[callmevlad]

That is, in fact, our main differentiator – and the main reason people choose Webflow. Check out this very diverse set of sites [1] that can be built with Webflow, this ability to visually develop any kind of custom layout/experience really does go a long way to distance us from any competitors.

[1] https://webflow.com/discover/popular

[JMTQp8lwXL]

These sites are quite varied, I do agree. One small thing I noticed. Some sites could have improved tab navigation, for example https://www.memberstack.io/. The site, without any interaction, is buttery smooth 60fps. When I start tabbing through the "What others are saying..." carousel, though, it destroys the animation frame rate (Chrome, Mac OS, 32 GB RAM).

[davidivadavid]

Most WYSIWYG web builders are about assembling pre-existing blocks. Webflow gives you total freedom. Webflow is to Wix/Builders as Photoshop/Illustrator are to Canva.