Yeah, the Starlink launcher was a pretty specific device designed around the Starlink satellites. The attachments shown in the attached link are the ESPA (EELV (Evolved Expendable Launch Vehicle) Secondary Payload Adapter) [1] rings. They work well for a variety of customers using it because you can put out a generic document for an interface and a box you need to fit within. The first dedicated rideshare program like this was the STP-2 mission. [2]