[mdorazio]

FWIW, "I didn't like it" returns culture has been growing in the US for a while. If you've ever run an Amazon seller account, you'll have gotten plenty of returns from customers for no reason other than that they didn't like the thing they bought or it "didn't meet expectations". The Costco returns line is also packed with people doing this. Point is, the mindset of not paying for something because you didn't like it is quickly making its way into the physical goods world as well, so it's not as simple as shooting down this digital goods mindset entirely.