just did the same on some forum I've been a member of for quite a while. the traffic is definitely very good - and I think in general probably a lot better than what you get from reddit.
Just as an additional comment; we just started sponsoring very small Starcraft2 tournaments and we are seeing excellent returns in clicks but also and hopefully in brand and loyalty.
There really is something to say for finding, building and participating in community.
There really is something to say for finding, building and participating in community.