Any phrase that's open to interpretation helps organizers. The migrant might think a living wage is $15/hour while the native feels it's $60k/year. Two very different beliefs; but on the surface, they're both getting pumped up in agreement behind the organizer who's demanding it. That scares management. They know they'll lose control the moment someone comes along, who's more effective than them at winning over the hearts and minds of their employees. It's why I'm always a bit disappointed to see big businesses reacting with FUD rather than HOPE.
It is not always an objectively used term. At a previous job, everyone earned well and we still had an employee trying to get people worked up about earning a living wage. To him, it just meant a pay raise, but trying to get it through an organizational political process.
Among pretty much every other activity. "Showing interest in benefits or plans"
I'd tend towards it being a fake, if it didn't seem reasonable these are the kinds of ends Amazon HR goes to in order to keep their labor pools un-unionized.
It wasn't simply "showing interest in benefits or plans", it was showing "unusual interest" in them.
Amazon commented on the video saying Gizmodo "“cherry-picked soundbites” from the video". If it was fake, Amazon wouldn't say something like that, Amazon would say it's fake.