I described something by saying what it isn't. I think you understand the concept of looking for something having some idea of what it is and isn't, but not knowing exactly what it would be.
To me, another outside reader, daenz sounded like the one who knew exactly what answer he wanted to hear, right from the start. This is actually a very strange question to ask that early in a conversation what name such a basic and legitimate but abstract desire could have.
All of the greatest problems looming on our horizon are tied to how we organize production and consumption.