[ThePirateofOz]

The whole breakfast being the most important meal of the day, was merely a marketing stunt by Grape Nuts.

https://priceonomics.com/how-breakfast-became-a-thing/

[lhl]

The history of breakfast cereal preceding that is even more bizarre, being driven largely by John Kellogg’s desire to stamp out masturbation. Also by the Pricenomics guys: https://www.forbes.com/sites/priceonomics/2016/05/17/the-sur...