You're describing the generalized second price auction (GSP) which is NOT incentive compatible, which means the optimal strategy isn't to bid truthfully. VCG is.
While revenue optimal, growth in retail is eventually driven by psychology, not pricing, since if there’s anything our real economy is good at producing, it’s morons.
It's needlessly complex because it doesn't solve any problems I have or any I have heard of. A simpler auction would still work pretty well, and be more easily understood by participants.
I ask because the only case I can think of this providing any value, it would be too complex. The example would be splitting up the assets after a divorce, where each spouse bids on the parts of the estate. A VCG auction may be more accurate, but what couple or lawyer would agree to use this system? It's too complex.