[dwild]

> If you have to tell people they need something then they don't need it.

None of the ads we got say to anyone that they need it. No one thinks that they need it when they see it.

What the ads say is that we exist. When they look for entertainment, and the debate isn't about whether entertainment should or not exist, they see us in the search engine (which is ads financed). When they search for movie theater (which is not related to our business, so it's fair that Google doesn't show our business in the results), they see us.

Actually, it's not even possible trying to convince people that they need us, even if we would want to. We NEED to target people that want entertainment because that's already pretty expensive for us to do.

[Zeklandia]

You're not describing an advertisement, you're describing a listing in a business index like a phonebook or a classifieds section. You don't have to buy ads to show up in a Google search. You buy ads to float your Google search entry to the top so it's right in people's line of sight. If you want people who are looking for entertainment to find you, give pamphlets to your local tourism bureau or travel agencies and hotels to put in their lobbies so that when people are looking for things to do they find you. Advertisements don't provide information to people seeking it, they shove information down people's throats and try to convince them with messaging that people need what is being advertised.