[bradknowles]

So, you create a product. And you choose the name. And you feel like the name perfectly describes precisely what the product does.

Only problem is, 99% of the public doesn’t understand, and so they keep mis-using your product. And people keep dying as a result.

How is it the responsibility of the media to fix this problem for you?

Naming is hard, I get that. That’s why it is critical to get it right.

When it comes to products for the average consumer in this world, the name is the single most important thing that you have to get right. Nothing else matters if you can’t get the name right.

And in this case, “right” doesn’t mean whatever you want it to. In this case, “right” is defined by the customers and potential customers.