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by dragonsngoblins
2521 days ago
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Even with absolutely 0 advertising I probably wouldn't be working to build apartments for the homeless. Sure maybe I'm not seeing some movie, or buying some piece of chocolate I heard discovered through advertising but in that case I'm going to be spending my time watching/reading/playing/indulging in various other hobbies and vices and any money I would otherwise have spent I'd be saving. Absolutely no benefit to future generations or my fellow man, and I'd assume the case to be true of most people. It isn't as if advertising has made me more callous or lazy. Unless your point is that companies could be doing those things instead of spending ad dollars, but that is a ridiculous proposition because they'd be using it to make more capital in some other way |
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One function of advertising is demand generation. It makes people believe they need things they don't. The broad message of most ads is "spend more money to be successful/popular/happy". Is it really impossible to think that if people stopped getting told that all day long they'd focus less on spending/consumption and more on other things?