[randcraw]

Informational promotion is not the same thing as advertising. A PSA is not an ad. There are many ways to inform the public of services or resources other than interrupting a media stream with ill-targeted spots. Getting someone credible to favorably review your product would be a far better way to differentiate your innovation than web ads or TV spots.

The waste you speak of sounds the result of misjudging demand rather than spamming too little. Or maybe people were informed about the merits of your better mousetrap, but just didn't care. Startups often guzzle that kool-aid.

Advertising is the last place I'd go to learn if someone's novelty is better. Who trusts ads?