[an_opabinia]

As a Sonic subscriber, I can vouch that this is an accurate report, and that their business model is fundamentally to advertise a low price and charge a high one hoping you’ll like gigabit Ethernet enough to keep it.

Another way of looking at this is search engine- and eCommerce-driven price discovery hasn’t given us better prices or more accurate ones, it has just moved money from one set of bad actors (people who rip you off) to another (people who lie about the real price).

[wahern]

That's just not true. They simply don't include taxes in the advertised price, same as everybody else, and because they include voice service in all their plans the taxes add up. You also don't need to use their routers (I don't), but they charge you an extra $10--presumably because of the increased support calls.

Here's my latest invoice. I've had Sonic Fiber for a few years so these are the non-promo numbers:

  Voice Federal Subscriber Line Charge Fee - 6.50
  Voice Federal Universal Service Fund Fee - 2.43
  Voice California Lifeline Telephone Service Surcharge - 0.36
  Voice California Deaf and Disabled Telecom Program Surcharge - 0.04
  Voice California High Cost Fund-A Surcharge - 0.03
  Voice California Teleconnect Fund Surcharge - 0.06
  Voice California Advanced Services Fund Surcharge - 0.04
  Voice California 911 Emergency Surcharge - 0.06
  Voice San Francisco Access Line Fee - 3.49
  Voice California Public Utility Commission User Fee - 0.03
  Voice FCC Interstate Telecom Service Provider Fee - 0.03
  Property Tax Allotment Surcharge - 0.36
  Voice Regulatory Recovery Surcharge - 0.77
  Fusion Fiber Phone Service -  0.00
  Fusion Fiber - 1 Gbps - 50.00
  Fusion Fiber Information - Data $40.00 Voice $10.00 - 0.00
  Charge Collapsed prorate for 2019-07-01 to 2019-08-10 for 
  Voice Federal Universal Service Fund Fee - 0.73
  Total $64.93

As you can see above, the taxes can vary between localities, so it would be difficult to advertise a specific price if they included them. But, again, nobody else does this. Why single out Sonic in this regard? Equivocating Sonic's product and quality of service with AT&T and Comcast just because of this issue is... not helpful.

AT&T fiber service starts out higher than this for less bandwidth, before taxes.

[jedberg]

My ATT is exactly the advertised price. It includes all fees, taxes, and equipment. $90/mo for gigabit (was $70 when I signed up, which reminds me I need to ask about getting the promo rate again).

[wahern]

Interesting. Where do you live? This page, https://www.att.com/local/fiber/california/san-francisco, advertises $50 "Plus taxes. 12mo. agmt req’d. Incl 1TB data/mo., overage chrgs apply. Ltd. Avail/areas. See offer details"

EDIT: Lower down the page it says "Starting at $70/mo. plus taxes for 12 months for Internet powered by AT&T Fiber", so looks like the top of the page is some kind of algorithmic promo? Also, just to be clear, Sonic advertisements also include fine print regarding taxes.

[jedberg]

I live in Cupertino.

[zAy0LfpBZLC8mAC]

> As you can see above, the taxes can vary between localities, so it would be difficult to advertise a specific price if they included them.

How is it difficult to advertise $65 for this, and then bill exactly $65?

[inferiorhuman]

If everyone jumped off of a bridge, would you?

[wahern]

The contention was that Sonic's "business model is fundamentally to advertise a low price and charge a high one" and that other ISPs will openly "rip you off" while Sonic will "lie about the real price".

I can't see how the bill supports any of those arguments. Sonic indisputably offers lower prices for their service than any other ISP. Their advertising and billing practices are, at worst, indistinguishable in terms of being more misleading. At best they're far better as my experience with Comcast and other telecom providers has been steady increases, whereas I'll be shocked the day Sonic increases their price.

All the voice line taxes might be a surprise to people, but Sonic isn't pocketing that money (except maybe the $0.36 property tax allotment), no more than any other tax, so I don't see how it's a strategy to make more money. Even if they disclosed them upfront their advertised price would go up a commensurate amount along with every other ISP.

I won't argue that the world would be better with greater pricing transparency, but so would world peace and eradicating homelessness. But there's absolutely no reason whatsoever to single out Sonic in these regards.

It would be reasonable to say something like, "Sonic is at least as good as any other ISP, but it would be nice if they also lead the way in terms of pricing transparency". But that's not what was said.

[inferiorhuman]

Their advertising and billing practices are, at worst, indistinguishable in terms of being more misleading.

Whataboutism is a pretty weak argument to make. Poor behavior on the behalf of Comcast and Verizon does NOT make Sonic's behavior excusable.

All the voice line taxes might be a surprise to people, but Sonic isn't pocketing that money

It's not surprising, but Sonic IS pocketing some of those "taxes".[1]

I won't argue that the world would be better with greater pricing transparency, but so would world peace and eradicating homelessness. But there's absolutely no reason whatsoever to single out Sonic in these regards.

First of all Sonic is not being singled out. People complain about Comcast and Verizon all the time. But there's a very good reason to complain: just because some of Sonic's behavior is better than Comcast should not give them a free pass.

That $50/mo rate? The increase was snuck into a footer in the monthly invoices just like you'd expect Comcast to do. After a few decades of few surprises I got out of the habit of checking everything with a fine toothed comb. No heads up to existing customers.

Or how about Dane agitating against municipal internet access? Apparently San Francisco has enough competition for internet access. Sonic is a for-profit business, of course, which means they're not altruistic as much as their talking points might lead you to believe. After all, Google bought into "do no evil" for a short while.

1: https://forums.sonic.net/viewtopic.php?f=5&t=3804