[hutzlibu]

I do not have the sources by hand, but I think google and co make only about some $ per user per year.

In other words, most users could easily afford it.

And yes, here is the current problem, the mindset of the people. Not willing to pay for services and rather get it for "free" and accept manipulation and time waste. On the other hand, where services are adfree avaiable, like netflix, users indeed do pay. So I am positive that it is about to change.