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You can't ask a founder this and not expect a pitch, so here goes: Having built a similar bespoke stack in the past, Balena would have been a steal! It gives you the development, provisioning, build & deployment, configuration, management, and even remote debugging workflows out of the box. On top of that, it's built to require web/cloud developer skills, not embedded skills. To do that, we have created several companies worth of infrastructure, from a cross-architecture container build system, to a bespoke OS supporting many device types, customized docker engine for embedded use cases, container deltas for bandwidth saving, etc. Even simple things like "how do I make sure my device gets DNS in an arbitrary home network" are incredibly tricky, and balenaOS gets it right almost always. Which brings me to my next point. We are fanatical about support. We take responsibility for our customers succeeding, which means we constantly find and improve sources of friction. Using Balena gets you that backup team, but most importantly gets you hooked up to the flow of improvements we make all the time. Cloud companies charge $15 per server per month for various devops type services. We do very similar things but for devices that are smaller, more diverse, in tougher conditions, with less reliable networking, and ask for just $1 per device per month. In other words, when I was in the shoes of our customers, producing even a fraction of the value and piece of mind that Balena provides in house took a lot of work, which was money, and that's not accounting for the time and risk of not getting there in the end. If I found myself in that situation again, knowing Balena and not using it would essentially be negligent. Our most fanatical customers are those who have tried to build something like it themselves, because infrastructure is so easy to underestimate. |