[mquander]

I can't fathom why you linked to some blogspam instead of linking the primary source. (Interesting thread, though.)

http://www.quora.com/Why-havent-major-companies-like-Google-...

[tokenadult]

Yes, always link to the main source. This comment from there

"Unless Facebook figures out how to increase their per user monetization by 25x, Facebook would not become a Google sized company. At its current and past monetization rates social networking has not been a very desirable area except as it affects the strategic interests of these companies."

was interesting.