[Spivak]

So? Tabloids have always been popular because they're entertaining. Movies are probably more popular than news too.

And BuzzFeed is a no different than NYT it WaPo at the macro scale. They just have a different idea about what the filler content should look like. Print news is really behind and have been fruitlessly playing catch-up due to a prestigious culture that holds reporting the most boring least relevant news as the highest ideal. The paper should be pushing a handful of super in-depth issues and putting the 'reporting' straight in the archive for news nerds.

NYT's Wirecutter is the most interesting innovation from an old guard news org I've seen in a while and is a good candidate to be some of that filler -- relevant, useful, and sometimes genuinely interesting.