[throwaway9d0291]

I own an A7RIII (and preordered an A7RIV) but I actually think Fuji is the most innovative right now.

In terms of image quality, my A7RIII blows my Fuji X-T3 out of the water but in _every other way_ the X-T3 is better. The ergonomics are fantastic (I love manual dials for all the settings), it has the kind of video you'd have to buy a Panasonic GH-5 for in the past, the out of camera JPEGs are much more pleasing to the eye (though I mostly shoot raw), the menu system is far more sane and it comes with features like focus stacking.

Plus, Fuji routinely adds new features to old cameras with software updates, while Sony for the most part tends to forget about a camera as soon as the new one is released.