[Lukeas14]

I think that huge investment is going to pay off several times over for whichever company is willing to make it. Canon and Nikon each share almost 50% of this market because their offerings aren't much different from one another. A DSLR that has the same functionalities, software magic and ease of use as a phone would be a game-changing product. Right now phone cameras are so far ahead technologically but permanently held back by physical form-factor. The only thing preventing camera companies from matching them is making massive investments in their software divisions.

The user base would be everyone who buys <$1000 crop sensor cameras, which is already significant. This includes parents taking photos of their kids playing sports from across the field, (un)official school photographers, Instagram boyfriends, all non-pro photographers who need separate telephoto lenses. Improving ease of use would expand this market greatly since the main barrier to entry is learning how to use a DSLR.