[bob_theslob646]

Why is this a bad thing? The tone of the author makes it seem like this is catastrophic. Is it?

[gtirloni]

It's great for users because their privacy is improved in incognito mode.

It's bad for publishers but not catastrophic.

The tone of this article was very alarmist. The author says opening incognito is an "intrusion attempt". That's not what this means.

[JeanMarcS]

Looks like a publisher association news or something like that.

So they look at this information from the publisher side.