[openredbull]

It's interesting to me that the article title names a "San Francisco tech firm" rather than "Stripe". I guess though it may be a ubiquitous name in the YC community, Stripe is not a household name.

[paxys]

I don't think it will ever be a household name, at least unless it launches a consumer product.

[AlchemistCamp]

Why couldn't Stripe be a household name? PayPal is.

[scrollaway]

PayPal has a consumer product, exactly as GP says.

[smnrchrds]

Alternatively, it can get really really big. PwC and British Petroleum do not have any consumer products that I know of, yet they are household names all the same.

[RobAtticus]

I'm not sure PwC would be considered a household name. And BP has gas stations.

[fosk]

BP literally sells gas at BP branded gas pumps, that’s pretty consumer in my book.

[SilasX]

Well, used to, until the 2010 oil spill, when like, every convenience store rebranded their gasoline offering (even if it still comes from BP).

[johneth]

It hasn't been called 'British Petroleum' for 18 years, since it merged with Amoco, an American company.

[umanwizard]

Really? I would be surprised if more than 10% of Americans have heard of PwC.

[MegaButts]

I am an American and I had to look up PwC. That said, you can be a household name outside of America.

[bestnameever]

Pretty sure PwC used to run television commercials for branding / brand awareness.

[alasdair_]

Doesn’t British Petroleum sell Petroleum from Britain?

I’ve certainly bought it at a BP-branded petroleum station before.

[afarrell]

Enron also didn't have any consumer products, but I think is still a household name.

[yeutterg]

BP has gas/petrol stations, so close enough?

[untog]

By nature I suppose. You can use Stripe a bunch of times without ever knowing that you did.

[jgalt212]

WE DON'T MAKE A LOT OF THE PRODUCTS YOU BUY. WE MAKE A LOT OF THE PRODUCTS YOU BUY BETTER.

https://trademark.trademarkia.com/we-dont-make-a-lot-of-the-...