[branchan]

"Compared to cardboard boxes, which can be easily recycled, that’s a hassle most consumers likely won’t bother with. Kent recognizes this is a problem"

Is this even true??

[duskwuff]

What part? That cardboard can be easily recycled (true), that most consumers probably won't bother with a recycling process that isn't curbside (seems likely), or that the company representative recognizes that the difficulty of recycling their product is a problem (I'll take FC's word for it)?

[ZeroGravitas]

Missing off the sentence before this kind of reverses the meaning, have you possibly misread what the journalist intended?

[crawfordcomeaux]

If true, the way to address it is through culture hacking, not materials science.