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Regrettably, nobody bothers to mention that JavaScript is really what's to blame for all of this. If unnecessary use of JavaScript earned the same sort of derision that "best viewed in IE 6" banners did, we wouldn't be where we are today. That genie is too far gone to put back in the bottle, but that's the real problem with the online advertising 'ecosystem'. JavaScript enabled pop-up ads, it enables tracking, it enables coinminers and other malware. |
Along with CSS, cookies, external images and fonts, redirect links, referrer headers, browser caches, and IP addresses that don't change over time and that can be linked to physical locations.
Javascript certainly doesn't have its hands clean, and there have been some frankly stupid decisions in how it was designed -- but stopping dedicated trackers is more complicated than you're making it seem. I don't need Javascript to put a tracking pixel in your email.