[vnchr]

There are other motivations for accountability besides consumer protection. The potential for disinformation is unparalleled. And both have proven in recent years that their judgment is not beyond approach. Trust is no longer an option.

[mc32]

Yeah I think in the long run, some aspects of search are going to be under purview of some regulation.

There is too much potential for SERP manipulation for political ends. Be it regulation, unionization, candidate preference, social issues, etc.

Google and others like it may not overly abuse it now, but there certainly is potential for it.