Correct, and since that bias is towards larger NEOs, which are relatively easier to detect then smaller objects, they can be reasonably confident about that estimate.
It is the medium to small size NEOs that are the most worrisome. They are harder to detect, and hence harder to estimate how many are out there.
They don't deliberately hide, but (as mentioned in the article) they can vary dramatically in how visible they are to us over time if, for example, they have a highly eccentric orbit.