[madeofpalk]

> If they're selling, I don't think it necessarily can be construed as good or bad without proper context.

Maybe they just want to be rich, now? Of course depending on how much I would get, but my decision to sell would have very little to do with how well I thought the company was going.

[harperlee]

Yes. I read some study that stated that, contrary to popular belief, stock selling by insiders is not very informative (due to noise from liquidity needs that stem from personal finance) - whereas stock purchasing is quite so. If someone aggresively moves to buy something (s)he deeply knows, there is something to it.