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by lancewiggs
2519 days ago
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Indeed.
The Advertising Standards Authority (ASA) in New Zealand has a code of practice for Therapeutic and Health Advertising (below). My father was running the ASA when this came in, and NZ and the USA were the only 2 countries with D2C ads for pharmaceuticals. The advertising amount and impact in NZ is a lot lower than in the US as our healthcare system is largely public (government funded) with a single buyer (Pharmac) of pharmaceuticals that exercises considerable pricing power, and is unafraid to change brands. Most of us go to the doctor and take what is prescribed. https://www.asa.co.nz/codes/codes/therapeutic-and-health-adv... |
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